Corporate Communications
Surprisingly, the most difficult aspect of crafting an engaging and informative speech is unscrambling your ideas and clearly stating them on paper. Your intimate familiarity with your subject makes it difficult to (1) objectively assess what the audience needs to know and (2) the most effective approach to delivering that message.
Many speakers make the tragic mistake of attempting to cram everything they know into apresentation, leaving the audience to figure out what’s important. The best speakers avoid this mistake by partnering with a speech writer who helps them decipher what to say and how to say it. A speech writer is to a speaker what an editor is to an author.
The benefit of working with me as your speech writer is that I have a natural ability to see through the eyes of another. This means I can write for the presenter (you) while listening with the ear the audience. I help speakers:
- Setting your products and services apart from others in your field.
- Uniquely positioning your offering as the unequivocal solution to client and prospect problems.
Our consulting services focus on crafting, telling and retelling your organizations story with a goal of:
- Increasing internal understanding of your organization’s mission
- Increasing clarity of communication with clients and prospects
- Establishing and maintaining deeper, longer lasting relationships that translate to higher profits.
Our Process
- Establish strategic communication goals
- Establish objectives based on goals
- Establish tactics to meet objectives
To the extent the client prefers, we get involved in the disruptive, complex, counterintuitive work of bringing about positive change.
THE STORY
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